SEO is not an out-dated strategy. While it takes patience and some planning, investing in your SEO strategy has huge long term benefits to your web presence.
To start off, let’s define SEO. SEO stands for search engine optimization. It is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. With all the options out there for paid ads you might be wondering why an organic search still matters? Did you know that over 93% of online experiences begin with a search engine and over 53% of all website traffic comes through organic search? SEO still matters and is probably the most effective long-term strategy that you can invest in when building your online presence.
Before you begin, it’s important to understand that SEO is ongoing and cumulative. You generally do not see over-night results when investing in your brand’s SEO strategy. However, the long-term benefit will snowball in your favor – as you create more content and are optimizing that content, your site will become larger and more authoritative. This does not mean to just fill your site with content. You need to thoughtfully curate the content that will be available on your website, but that’s a blog post for another day.
It is worth investing in your company’s SEO strategy because there search engines that discover your site and decide how relevant it is to what people are searching for and determine where to rank it in the search engine results. So if your brand is not being found by that 93% of people who start their online experience in a Google search bar, shouldn’t you be rethinking how your website is structured?
How Do Search Engines Find Your Website?
So how do those search engines find your website? Simple. They crawl the internet indexing and placing value on every site. This might sound simple, but the algorithms that search engines use are very complex and are constantly evolving. First a search engine is going to discover your website. They do this by crawling and taking note of all the content that is on your site. Second, they determine how relevant your site it by indexing it. They do this by looking at things like keywords and headers. Lastly, they will determine how you rank, or in other words how much authority you have, by determining where your content will be rated in an online search.
How Do I Improve My SEO?
Improving your SEO takes time. There are many great resources out there. If you are a DIY business owner or marketing professional, there are some great trainings available through companies like Hubspot Academy for free. If on the other hand, you are someone who just doesn’t have time to mess with that and doesn’t have a dedicated marketing team, fill out my contact form and I’d be happy to reach out and discuss different solutions for you.